Allbirds and artisans get "Inspired by Nature" in a new original campaign

When Allbirds called us with a mission to show nature as a creative catalyst, we couldn't dive in fast enough.

The Allbirds brand -- a fellow B Corporation -- is built around natural materials. They continuously strive to improve their craft and to build a better relationship with the natural world. We have a similar vision at Farm League -- how can we help lead film craft into a more sustainable future? How can we pay homage to the Earth and all the inspiration it's given us?

Our collaboration with Allbirds provided a perfect opportunity for us each to reflect our brand promises in a series of beautiful films rooted in nature.

Our creative studio team came in early to develop a concept in tandem with the Allbirds creative team. We developed an approach that balanced between filmic authenticity and the brand's strategic goals. The result was a campaign revealing how Allbirds ambassadors are as inspired by nature in their craft as Allbirds is in its product design.

Through thoughtful and in-depth interviews with chef Kristen Kish, florist Bryce Heyworth, and ceramacist Lalese Stamps, we unearthed powerful insights into their process that helped informed our edits and subtitles. The shoot – which included social, digital, and lifestyle and product photography in addition to the key films – leaned into the personalities of each talent. Levity, authenticity, and effortless defined the aesthetic and tone. 

Check out a few behind-the-scenes snaps from our shoot in Santa Barbara.