Here's your daily reminder that you are ENOUGH.

The smallest reminder can speak volumes. A simple gesture can be a lifeline.

Last year, in a quiet conference room in Venice, CA, Blake Mycoskie told us he was concepting something big. A new brand inspired by the journey he'd been on since we'd worked with him last, many years ago as the founder of TOMS. 

Since then, he'd been from the top of mountains to the darkest of valleys. He'd succeeded at the highest level, and yet still felt desperately lost. He'd even contemplated taking his own life. He embarked on a long journey of healing, which ultimately coalesced around a simple mantra -- you are enough. 

But saying those words and really believing them is a daily struggle for many of us. Recognizing this and the critical mental health crisis confronting so many people today -- especially young people -- Blake found revitalized purpose: A new venture to remind individuals they are enough.

That brings us to the launch of lifestyle brand ENOUGH. Their mission is to spread reminders in every form—bracelets, messages, actions, community—until feeling ENOUGH becomes the cultural default. All while activating 100% of profits to support a variety of mental health nonprofits.

From that first meeting with Blake, we all left knowing emotional, visual storytelling would be vital to the launch. We enlisted director Britton Caillouette to lead the Farm League creative studio team on ideation for an ENOUGH launch film concept. 

Our goal was a film that felt both intimate and anthemic. Reflective, but filled with forward momentum to excite and empower. We cast friends, family, and other real people -- often in pairs of real relationships -- to fill the film with a variety of faces that would feel familiar and honest to a wide audience. Over the course of our film, we moved from the individual to the collective, through small gestures of affirmation, support, and love.

We kept all the filming in Southern California to help get local crews back on set, and we bundled the shoot with concurrent social and photo. We also interviewed the cast about their personal mental health journeys and 'enough' moments. Given the sensitive nature of the interviews, we brought on a local therapist to provide a safe space and professional oversight.

Editorial was a constantly evolving process -- the uses and needs changed quickly over the weeks as we approached the brand launch. We experimented with dozens of iterations of music, pacing, product moments, titles, and VO before landing on the right balance.

Prior to the anthem, we worked with Blake to create a personal bio film to announce the brand launch to friends, family, press, and stakeholders. The process required a deep-dive into the key archival moments from Blake's life, from the TOMS origin to present day.

Blake capped the launch week with visits to national outlets, like an interview with Gayle on CBS Mornings.