Damian Lillard, Ryan Garcia, and more take the stage for Gatorade from director Emily Maye
Damian Lillard, Ryan Garcia, and more take the stage for Gatorade from director Emily Maye

Damian Lillard, Ryan Garcia, and more take the stage for Gatorade from director Emily Maye

A 6x NBA All-Star and World Champion boxer take the ring together... who you got?

Gatorade

Damian Lillard x Ryan Garcia — Emily Maye

We’ve heard our fair share of cross-sport hypotheticals when it comes to “who’d beat who?”, but Gatorade is bringing it to life through this new campaign. Director Emily Maye captured a gritty training/sparring session between Blazers point guard Damian Lillard and lightweight champ Ryan Garcia, showcasing a master of the craft trading punches with an NBA All-Star twice his size.

Collaborating with TBWA\Chiat\Day, Emily's extensive experience capturing authentic sports moments paired with the competitive nature of Dame and Ryan led to a spectacle we'd wish we could see a few more rounds of. You can see the two train and talk more about the production in a behind the scenes vlog on Ryan Garcia's YouTube channel, plus read more in AdAge.

The second spot in the campaign highlights a diverse group of athletes including Gold Medal-winning sprinter and hurdler Sydney McLaughlin, Peloton instructor Cody Rigsby, and yoga expert Jessamyn Stanley, aiming to redefine the term 'athlete' and showcase a new range of personalities and disciplines to the mix. The spot was featured during the NBA Finals and Stanley Cup Playoffs.

Gatorade

Breath (FL) — Emily Maye

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